Web Site Launch Makes Dental Lab Professional Home Teeth Whitening Kit Affordable

Released on: September 25, 2007, 10:21 am

Press Release Author: Daivd M. Bresnahan

Industry: Healthcare

Press Release Summary: A recently launched web site makes teeth whitening at home a
simple, inexpensive process. Now the public have access to the same solution used by
dentists.

Press Release Body: Santa Rosa Beach, FL - The launch of a new web site gives the
public access to the same teeth whitening process used by dental offices, through
direct access to a dental lab technician.

Belinda Sinclair, vice president of operations for NovaWhite, has announced the
launch of http://www.NovaWhite.com The site provides information and resources for
teeth whitening.

"We use a global network of dental labs to bring state of the art teeth whitening
systems directly to the consumer. These professional home tooth whitening kits are
made by a trained dental lab technician, and they provide the same teeth whitening
process direct to the consumer," explained Sinclair.

Consumers can avoid the time-consuming process of going to a dental office for many
repeat visits, as well as the high expense. The same process can be used at home
saving time and money, according to Sinclair.

The NovaWhite system uses the same carbamide peroxide based whitening gel that
dentists use. Consumers can order online, make the impressions themselves, then
apply the whitening gel using the dental lab custom trays, at home without impact to
busy schedules.

"There really is no reason to have this treatment in a dental office when you can do
the whole thing yourself for less than half the cost. We not only provide the
whitening treatments, we also provide enough gel for up to a year and a half of
maintenance," said Sinclair.

Teeth whitening involves the use of dental bleaching systems that use a whitening
solution in a custom-fitted mouthpiece that is worn over the teeth. The whitening
gel contains carbamide peroxide, which is the most widely used and most desirable
active ingredient in effective dental bleaches.

The custom fitted mouthpiece is made by the dental lab from impressions made by the
consumer and sent to the lab. It is an inconspicuous appliance that fits comfortably
over the teeth. The whitening solution removes stains by oxidizing them to a whiter
color. This process makes the overall tooth color closer to its natural unstained
color.

About NovaWhite:
NovaWhite.com. USA headquarters in Santa Rosa Beach, Florida. The company uses a
global network of dental labs to bring the same teeth whitening process used in
dental offices directly to consumers for home use.

Press Contact:
Belinda Sinclair
866-551-6682

Web Site: http://www.ThatPRGuy.com

Contact Details: Press Contact:
Belinda Sinclair
866-551-6682

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